Dior opens largest travel retail boutique at cdf Haikou International Duty Free Shopping Complex

 CHINA. LVMH-owned luxury and beauty house Dior has partnered with China Duty Free Group (CDFG) to open a striking standalone boutique at the cdf Haikou International Duty Free Shopping Complex. It opened on 28 October.

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The boutique occupies 232sq m and marks Dior’s biggest ever store in global travel retail.

The store offers the luxury house’s fragrance, makeup and skincare lines, delivering an immersion into the Dior brand universe.

Constructed with luxury materials and finishings, the minimalist store design honours the elegant house codes of founder, Christian Dior, said the brand owner.

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La Collection Privée

Notably, the store features a dedicated ‘La Collection Privée’ boutique beside the main store.

La Collection Privée showcases Dior’s luxury fragrance lines and pays homage to the maison’s love of perfume and gifting. The opening marks travel retail’s first La Collection Privée flagship, which was designed with the theme ‘More Luxurious, Warm and Generous’.

(Above and below) A dedicated La Collection Privée space, the first in travel retail, sits directly beside the main store

La Collection Privée is a collection of 22 fragrances, which every scent offering its own trail and character. Highlights include Lucky, Rose Kabuki, La Colle Noire, Gris Dior, Holy Peony, Rouge Trafalgar, Sakura, Spice Blend and Vanilla Diorama.

The scents are available as perfumes, candles, soaps, body creams and perfumed silk scarves and are showcased in the boutique through sensorial experiences.

Complimentary engraving services are available with the purchase of selected La Collection Privée fragrances.

Source | https://www.moodiedavittreport.com/dior-opens-largest-travel-retail-boutique-at-cdf-haikou-international-duty-free-shopping-complex/