How to Buy UPC Codes For Amazon (Sellers Guide 2023)

Every product that’s sold on Amazon has a unique string of digits assigned to it called a Unique Product Code or Amazon UPC codes. These codes help categorize items on Amazon so they can be searched and sold easily. But with so many options, how do you know where to find your UPC codes? Luckily, RepricerExpress has done the research work for you and found where you can get them and how to use them.

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A Little Primer on UPC Codes

Worldwide, there’s a non-profit organization called GS1 that determines how UPCs should and do work. They have a database of all of these 12-digit codes in production, which Amazon dips into when checking if your UPC is a match.

GS1 is the only legitimate global producer of UPC codes, so use them to verify yours is correct. But just because GS1 is the world leader doesn’t mean you can’t buy UPCs elsewhere, as long as they’re GS1 organizations.

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Diving a Bit Further into UPCs

It might look like a jumble of numbers, but each UPC has meaningful sequences that tie it to a specific company and product.

The first sequence is 6 to 10 digits long and identifies the Company Prefix. After that is a 1 to 5 digit sequence called the reference number, and it’s followed by one digit that’s known as the check digit (which means the barcode is correctly composed).

A Bit of Prep Before Buying UPCs for Amazon

Before you pull out your credit card to pay for a whole bunch of UPCs, there are a few things you’ll need to do first.

1.       Calculate the number of UPCs you’ll need. Because you can usually get lower prices by buying in bulk, take a few minutes to figure out how many you’ll need. Individual products will need their own UPCs, but so will bundles. Make sure you calculate how many separate and bundled items you’ll be selling.

2.       Choose a pricing plan. While you should be able to buy in bulk and get lower prices that way, pricing plans go a bit beyond that. If you are a small business with few products you can opt to purchase a single UPC or GS1 US GTIN. The cost is $30 each and does not require a renewal fee. Businesses that require more than nine UPCs should instead opt for the traditional GS1 Company Prefix model, which is designed to help businesses manage a larger product line and scale their business. There’s an initial fee of $250 with an annual renewal fee of $50. But if you go up to the next tier to 1 to 100 UPCs, the prices only triple ($750 initial fee, $150 annual renewal fee). Crunch the numbers to see if it makes more sense to triple costs when you’re only doubling the UPCs, or if it’s worth it to invest in a higher bracket.

Read more | Buying a Barcode: 2 Ways That even Beginners Can Do [Guide]

3.       Get the right UPC. If you sell both online and off, your UPC needs might differ than if you only sell online. For example, if you’ve got a brick-and-mortar shop with the same items as your Amazon store, then you’ll be using the same GTIN for both. But if those brick-and-mortar items are also being scanned at a warehouse or distribution centre, then you’ll need different codes for the same products.

Final Thoughts

There’s a ton to think about when selling on Amazon, and getting UPC codes the right way is just one of the many. But when you have RepricerExpress in your back pocket, you can cut a lot of that time down and do things right from the get-go. When it comes to aggressively repricing your products so you always have the most attractive listings, all you have to do is sign up now and start your free trial. 

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